About us
Welcome to The Self Styler!
Our Story
It's hard to believe that The Self Styler began in 2016 in the fourth bedroom of our home. After years working in fashion wholesale, I decided to create something of my own. Following the birth of our second son, I struggled to find clothing that made me feel confident and stylish in my post-partum body. It was this experience which inspired the beginning of The Self Styler. With the support of my husband, Dan, I launched an online store dedicated to making on-trend, affordable fashion accessible to women who want to feel good in what they wear.
What started as a small online store run from home quickly grew into something much bigger than I imagined. Women connected with the idea that getting dressed should feel easy, confidence-boosting and accessible.
Since launching in early 2016, The Self Styler has grown into a fast-growing Australian online boutique featuring a carefully curated edit of on-trend, affordable pieces. Our collections are designed to bring practical yet effortlessly chic style to your wardrobe. Essentially they are pieces that you can wear through the week and into the weekend.
As the brand continues to evolve, we’re incredibly proud of how far we’ve come. Looking ahead, we’re focused on creating more thoughtful, considered collections, reconnecting with our community and continuing to nurture the relationships we’ve built with our customers along the way.
The Self Styler began as a small idea at home, and today it continues to grow alongside the women who wear it.
Bianca x
Founder
You can contact us by emailing sales@theselfstyler.com